I wanted to create the impression of a summer camp with this collateral. The first idea was to have chalk on wood, almost like a camp counsellor writing down the schedule for the day (achieved by the chunky, handwritten font with a watercolour overlay). The second image I had in my mind while creating this was of children leaping off the boardwalk if glee! The overall effect is admittedly overwhelming and crowded, but it was a good exercise of concept building in this project.
phantasticphine 